‘78 Honda CX500 – Utopian Customs

“When it comes to designing a custom bike, everyone has their own way of working. Some like to sketch, others like to use Photoshop, and a brave few will just build from a picture in their head. When Pablo Luzzi from Buenos Aires recently started Utopian Customs he wanted to approach each build in a similar fashion as he does in his day job as an advertising art director. “I prepare a creative brief to serve as a guideline and start developing a concept in accordance to that.” says Pablo. “That’s how I initiated this first project, spending hours making thumbnails and messing with Photoshop until I came up with a comp of the final bike.” Once Pablo had created his perfect ‘comp’ of the finished design, he then had to find the right donor bike to suit the concept – which was made harder by living in Argentina.”

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