TELLING YOUR STORIES WITH VIDEO
“IDEO’s Toy Lab releases Spark Camera, its first iPhone app for grown-ups
Fast uploading. Easy access to filters. The ability to add your own soundtrack. The Spark Camera app makes it simple and fun to shoot, edit, and share videos with an iPhone.
The software, developed in-house by IDEO’s Toy Lab with support from the Digital Shop, is the first app we’ve built purposely for adults. It complements our children’s portfolio, which includes iOS smartphone and tablet apps like our award-winning Balloonimals and Elmo’s Monster Maker for Sesame Street.”
Read more: http://www.ideo.com/work/telling-your-stories-with-video/