emergentfutures:

Why All The Best Minds In Tech Are Starting To Flock To Hardware (Not Software)

Over the past few years, Jon Bruner, the editor-at-large at publisher O’Reilly Media and former data editor at Forbes, started noticing how many of his technologist friends in the software industry were taking a keen interest in the hardware world.

“A lot of these people started seeing hardware as a way for them to extend the software that they had already written,” Bruner said.

The most obvious example in this is Google GOOGL -0.15%. The search engine giant has been buying up a flurry of robotics companies and of course the much talked about $3.2 billion acquisition of learning thermostat maker Nest.

Full Story: Forbes